Advise AI Capabilities

Don't Just Dashboard. Navigate.

The first AI suite built specifically for CPG. Proactive insights that find you, and a trusted Navigator to answer any question instantly. Zero hallucinations. 100% secure.

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The Challenges that AI presents

The Trust Wall

The Trust Wall

Generalist AI tools guess at data joins and math, producing "confident hallucinations" that destroy trust.

The Security Trap

The Security Trap

Feeding sensitive cost, margin, or licensed third-party data into public LLMs is a legal and financial catastrophe.

The Logic Gap

The Logic Gap

An AI doesn't instinctively know how to calculate "Incremental ROI" or run a "Driver Analysis." You're left with an empty box to build yourself.

Analysis Paralysis

Analysis Paralysis

Teams are drowning in dashboards, spending hours hunting for the "so what?" instead of acting on it.

How Advise solves these issues

The "Analytics Bedrock"

Step 1:
The Bedrock

We don't chat with raw files. We use our harmonized "One View" data model (EPOS, ERP, Shopper) as the foundation.

Data

Step 2:
The Engine

Our trusted Analytics Engine performs the calculations. The AI never guesses the math; it requests the answer from our proven engine.

Data

Step 3:
The Guardrails

A secure Function Registry ensures the AI only accesses data you have permission to see.

Data

Step 4:
The Experience

Insights are delivered proactively via NewsFeed or interactively via Nemo.

Data
Proactive Intelligence & Reactive Navigation
The Solution

Proactive Intelligence & Reactive Navigation

Advise AI isn't a bolt-on chatbot. It's a complete intelligence layer that transforms how you interact with data. Whether you need to know what just happened or investigate why, Advise has you covered.

What You Get:

Advise NewsFeed: Insights That Find You

  • Proactive Alerts: No need to log in and hunt. The Insight Agent scans every data signal 24/7 and alerts you to what matters right now.
  • Plain English Narratives: Complex statistical changes translated into simple stories: "Sales dropped 52% due to a delisting in Dunnes."
  • The What, Why & Action: Every card breaks it down: What happened, Why it happened (drivers), and the Next Best Action to fix it.
  • Industry Pulse: Integrated external news monitoring summarizes category trends and competitor moves alongside your internal performance data.

Nemo: The Advise Navigator

  • Ask Anything: "Why is Yazoo down in Tesco?" "Show me the top 5 growing brands." Nemo understands your intent and executes the analysis.
  • Zero Hallucinations: Nemo doesn't make up numbers. It acts as a navigator, calling our vetted Analytics Engine to get the verifiable truth.
  • Multi-Step Investigation: Nemo iterates on the problem. If you ask about sales, it checks price, distribution, and rate of sale to give you the full picture.
  • Context Mode: Watching what you do, Nemo proactively surfaces relevant insights about the dashboard you are viewing.
  • Dashboard Recommender: Don't know where to look? Nemo directs you to the exact dashboard and filter set you need.

Personalized Experience

Insights and answers tailored to your specific role, permissions, and category focus.

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Answers at the Speed of Negotiation

The only GenAI solution that respects your data security, governance, and 3rd-party licensing. It gives you all the innovation with none of the risk.

The only GenAI solution that respects your data security, governance, and 3rd-party licensing. It gives you all the innovation with none of the risk.

Answer buyer questions in the room, not next week. "Nemo, what was our promo ROI last Easter?"

Use NewsFeed's automated driver analysis to prove a sales dip was due to category trends, not your brand performance.

Generate retailer-ready narratives that explain complex dynamics in simple language everyone agrees on.

Built on the "Analytics Bedrock" used by major CPGs for 7+ years.

Your sensitive cost and margin data never leaves your secure environment.

Works instantly on your existing Advise data model.

Join the future of CPG analytics.

Stop Searching. Start Knowing.

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