Revenue Growth Management

Optimize Price. Maximize Promo. Drive Margin.

The end-to-end RGM suite that connects pricing strategy, promotional effectiveness, and sales performance to drive profitable growth.

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The Challenge: Guesswork is Expensive

Blind Pricing Decisions

Blind Pricing Decisions

Changing prices without understanding the elasticity or impact on volume

Unknown Promo ROI

Unknown Promo ROI

Repeating the same promotions without knowing if they actually drove incremental profit or just subsidized base sales

Manual Tracking

Manual Tracking

Wasting hours scraping retailer websites to track competitor price moves and compliance

Advise for revenue growth managers

How Advise Turns Data into Decisions

Automate Data Collection

Advise scrapes retailer websites daily for price & promo data and marries it with EPOS sales data

Data

Create One-View

Aligns internal financials with external market reality

Data

Analytics Engine Generates Insights

Calculates Elasticity, ROI, and Incremental vs. Base sales automatically

Data

GenAI-Powered Actions

Recommends pricing adjustments and promotional optimizations

Data
Precision Pricing & Promotion
The Solution

Precision Pricing & Promotion

Advise Revenue Growth Management eliminates manual effort and delivers a clear understanding of the cause-and-effect relationship between market events and sales performance.

What You Get:

Powerful RGM Tools

  • Pricing Overview: A command center for all price increases, decreases, and delists across the market.
  • Promotion Cycles ROI: Scientifically measure the return on investment for every promo cycle, calculating incremental vs. base sales.
  • Price Architecture: Visualize your brand’s pricing curve against competitors to spot gaps and inconsistencies.
  • Market Volatility: Track the frequency of price changes to identify aggressive competitor strategies or stability issues
  • Price Banding: Identify the "magic price points" that drive the highest volume in your category
  • Promotion Calendar: Heatmaps of promotional intensity to help you plan activity during quiet or peak periods
  • Pricing Analysis (Before & After): Isolate the effect of a price change on consumer behavior with automated pre- and post-event analysis

Personalized Experience

Insights and answers tailored to your specific role, permissions, and category focus.

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Joint Business Planning with Confidence

Advise has been automating analytics for Consumer Goods for over 7 years...
The end-to-end solution boasts a Net Promotor Score (NPS) of +88.

Use elasticity data to justify price increases to buyers

Shift investment from low-ROI promotions to high-impact mechanics

Align your promotional calendar with retailer cycles and gaps

On bottom-line dollars through optimized RGM strategies

Of competitor pricing moves across tracked retailers

Zero manual calculation required for promo effectiveness

Why Advise Beats Generic BI

Advise RGM

  • Integrated Data:

    Pricing, Promo, and EPOS joined automatical

  • Automated ROI:

    Incremental sales logic built-in

  • Daily Scrapes:

    Pricing data collected from retailer sites daily

  • Visual Architecture:

    See price slopes and bands instantly

  • Competitor Focus:

    Tracks everyone in the category, not just you
Generic BI Tools

  • Disconnected:

    Pricing data sits separately from Sales data

  • Manual Calc:

    Requires complex manual modeling

  • Stale Data:

    Often relies on outdated or weekly manual inputs

  • Tabular Only:

    Hard to visualize strategic positioning

  • Internal Only:

    Often lacks competitor visibility

Example modules for:

Revenue Growth Management

Store Lost Sales
Retailer Range Review
Product Assortment
Band/Brand Pricing
Price Point Optimisation
Promotion Plan Simulation
Promo Impact/ROI Analysis
Demand Forecasting
NPD
And many more...
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Latest Insights

Stay Ahead with the Latest Retail and Category Trends and Insights

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Ready to unlock the power of your data?

Stop Leaving Margin on the Table.

Take control of your pricing and trade spend with the only platform that connects the dots between price, promo, and performance.

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